The Process detailed out here is as all works are, in progress. It’s also important to remember that these fundamentals can be applied to the design of any product. The emphasis is placed on the thoughtfulness of both Human consumers and Human creators.
Remembering that the industry is always in flux creates a team that is adaptable to change, surprises and difficulties. Keeping in mind that one aspect of the process can flow into another is exemplified by the fluidity of a designers approach.
The pulsing beat of the process is being able to speak through the language of a brand's DNA while always maintaining the passionate drive of inspiration.